a little bit confused what do you mean by 3 facts... Given what you had written before that , I would mean a fact is only one ("a car" for instance)...?
Part of the reasoning that you include three facts in your opening pitch is that you are trying to identify what is most important to the client. Once that information is obtained by listening to the answers and the questions from the buyer, that is the area you focus upon. They are in essence
Three facts in the opening pitch - items that separate your product or service from others in your space. This will allow the salesperson to expand on each point as they continue down the path. Typically a buyer will ask a follow up questions on what excites them. This is a buy signal most of the time. Following with prepared rebuttals to attacked that query is necessary. By skillfully explain why YOURS is better (advantages & benefits) you tilt the scale in your favor. All that is left is the cost
a little bit confused what do you mean by 3 facts... Given what you had written before that , I would mean a fact is only one ("a car" for instance)...?
Part of the reasoning that you include three facts in your opening pitch is that you are trying to identify what is most important to the client. Once that information is obtained by listening to the answers and the questions from the buyer, that is the area you focus upon. They are in essence
Three facts in the opening pitch - items that separate your product or service from others in your space. This will allow the salesperson to expand on each point as they continue down the path. Typically a buyer will ask a follow up questions on what excites them. This is a buy signal most of the time. Following with prepared rebuttals to attacked that query is necessary. By skillfully explain why YOURS is better (advantages & benefits) you tilt the scale in your favor. All that is left is the cost